Performance Plus Magazine
A simple Idea that’s taken on a life of its own
The company motto is simple...
"Produce quality enthusiast publications, written by qualified automotive journalists and industry insiders. Distribute them through a collective of unparalleled industry-leading distribution partners. Ensure that they get directly into as many enthusiasts hands as possible by making them available… free of charge."
The journey began for Performance Plus Magazine at the grass roots level and never left. From the first issue to present day, performance, classic and muscle car enthusiasts anticipate the arrival of each issue with the same great enthusiasm.
In 2003 RPM Magazine was expanding from a regional to a national publication which in turn put many regional advertisers on the outside looking in so to speak. An off-hand suggestion was made to extract the classified and event section out of the magazine and form a regional publication that could accommodate these advertisers. From that day Performance Plus Magazine has never looked back expanding into new distribution areas and adding editorial features that include tech tips, racing and event features, shop tours, builder’s profiles, reader’s rides and even a burnout contest.
The Performance Plus Magazine formula has proven to be a winning one over the past 8 years for both our readership and advertisers alike. By virtue of Performance Plus Magazine being picked-up directly where these performance and restoration aftermarket consumers shop, there is no guess-work as to who our readers are. And by making Performance Plus Magazine available to those consumers at no charge, it translates into a pick-up rate of over 95% ….pick-up rates unmatched in the industry.
Performance Plus Magazine's readers represent an excellent demographic: motivated performance and restoration aftermarket consumers – the very target market that advertisers in this segment covet most. Combining Performance Plus Magazine's ability to qualify our readers in this way, while ensuring excellent pick-up rates, make it unique in the automotive enthusiast publishing world, by virtue of gaining exposure for our advertisers directly where these performance and restoration aftermarket consumers shop - it proves very effective.
